Most hotels are surrounded by small businesses that provide services to hotel guests. Local businesses include: fast food, diners, restaurants, dry cleaners, travel agencies, taxi firms, and car rental firms.

Hotels usually let local businesses provide business cards in the lobby as a service to their guests.

One hotel decided to offer local businesses advertising space on their Internet login page. Most of them were happy to pay as this marketing improved their sales to hotel guests.

• Solution:
  • Install our authentication server that contains the Internet login page
  • The hotel charges a monthly fee to neighboring businesses for advertisement banners. The banner management was outsourced as the hotel wanted a 'hands off' approach
• A client's business case example:
  • The hotel Internet login page had 12 banners: banners were both informative and click-through (the guest can go to the advertisers website without logging in). Charge per banner is from $100 to $200 per month
• Results:
  • Time to investment payback: Less than 30 days
  • Profit 1^st year approximately: $20,000