Business Case: WiFi in airports
Airport Internet services can be very profitable for the airport management because many travelers need Internet access to verify travel information and communicate about business issues.
Due to the complexity of airport buildings, a large number of wireless access points are usually required. This results in a higher initial investment compared to other types of businesses.
Most airports provide wireless Internet but need to upgrade their services to address the increasing demand from travelers.
- Solution:
- Provide wireless Internet access with a low cost wireless access point
- Users can buy scratch cards or pay with credit cards
- Prepare a custom login page linked to the business web site
- A client's business case example:
- Internet access is charged via credit cards and the sale of scratch cards at selected stores
- Income from login page banner advertising charged at rates up to $500/banner/month
- Results:
- Time to investment payback: Less than 2 months
- Profit 1st year approximately: $430,000