Business Case: WiFi for bar or restaurant
The decision of business lunch customers who are selecting a restaurant can be swayed by the availability of wireless Internet. Coffee bars have established a trend of charging for Internet access.
The restaurant can take advantage of the wireless Internet by designing a login page that is part of the business web site to encourage customers to use the website: a powerful customer loyalty tool.
- Solution:
- Provide wireless Internet access with a low cost wireless access point
- Users can buy scratch cards or pay with credit cards
- Prepare a custom login page linked to the business web site
- A client's business case example:
- Sell 6-hour reusable scratch cards to encourage customers to return again
- An average of 3 scratch cards are sold per day at $10 each
- Results:
- Time to investment payback: Less than 30 days
- Profit 1st year approximately: $8,000