Business Case: WiFi for marinas
Most marinas have wireless Internet access for boat owners. In many cases the service is actually provided by a third party that installs the wireless equipment with direct credit card billing. Many of these operators collect substantial fees with no accountability and very low payback to the marina owner.
Unfortunately the marina owner is besieged with complains from boat owners who can't get wireless access on their boats.
A marina owner who decided to make the investment to provide good quality wireless access saw the following results:
- Solution:
- A high power wireless unit with an efficient antenna to provide wireless Internet access over all the marina dockage area
- Boat owners can buy scratch cards or pay with credit cards
- Login page advertising is sold to businesses around the site
- Wireless unit rental to boat owners provides a good connection below deck
- A client's business case example:
- Install a high power single-sector wireless system on the top of a dry stack building
- Prepare a custom login page with banner advertising
- Sales from Internet access via scratch cards and credit card billing
- Fees from equipment rental to boat owners to get Internet below deck
- Results:
- Time to investment payback: Less than 30 days
- Profit 1st year approximately: $65,000