Business Case: WiFi in an RV park
The Internet is a valuable resource for RV vacationers. Many select RV sites based on the availability of wireless Internet.
Most RV sites have wireless Internet but many are poorly equipped. Most users complain that the wireless system does not cover the site so they have to take laptops to the clubhouse. RV park owners can also make much more money by increasing coverage and range, offering flexible payment methods, selling login page advertising and rental of long range wireless units for temporary installation on RVs.
- Solution:
- Provide wireless Internet access over the whole site by installing a high power tri-sector wireless system on a mast above tree level
- Permit users to buy scratch cards or pay with credit cards
- Sell login page advertising to businesses around the site
- Rent wireless units to RV owners to improve performance
- A client's business case example:
- Sale of scratch cards and Internet access via credit card payment
- A custom login page has banner advertising paid by local businesses: charge per banner is from $100 to $200 per month
- Results:
- Time to investment payback: Less than 30 days
- Profit 1st year approximately: $110,000