A trade show management company organizes an annual art event. The site has two large buildings owned by the event organizer plus a large tent is erected for the event. Approximately 500 booths are rented by the organizer and the booth space includes a charge of $100 for wireless Internet access during the event.

The event organizer also expects to sell 750 scratch cards to some of the approximately 35,000 visitors to the show.

• Solution:
  • Four DSL lines were contracted for Internet access
  • Two wireless access points are required for each of the two buildings
  • A high power tri-sector antenna is placed in the roof of the tent for 120 simultaneous users, with a high speed wireless link to one of the buildings
  • Each booth receives an access code for wireless
  • Visitors can buy 1-day scratch cards
• A client's business case example:
  • Wireless Internet income from 500 booths
  • Sales of Internet access scratch cards
• Results:
  • Total investment as % of sales: 10%
  • Profit from Internet access approximately: $50,000